Mastering Samba

Mastering Samba

San Francisco – based  Samba TV, provider of smart TV applications have acquired Polish Filmaster. The company’s personalization, recommendation and analytics solutions for the entertainment industry will compliment Samba’s smart TV platform in such a way, among other functionalities, that viewers will be able to determine what content is trending with real-time analytics. Samba TV has already begun deploying Filmaster technology in its products and the acquisition now represents the company’s largest presence in the European market. Warsaw joins San Francisco, Los Angeles, New York, Austin, Tokyo, Taipei among the operational hubs for Samba TV. Warsaw will be Samba TV’s primary product development group for products focused on the European market. Borys Musielak, CEO and Founder of Filmmaster added, “When I heard Ashwin present at Bitspiration Festival in Poland, I knew right away that we shared the same vision. Exactly one year later, we’re excited to join Samba TV, participate in its rapid growth and contribute to its launch in Europe.”

Borys is well-known promotor of Polish tech ecosystem and has been running Warsaw-tech hub Reaktor for several years. The venue regularly hosts founders, entrepreneurs, investors, consultants for its Wednesday evening OpenReaktor networking events fuelled with pizza, beer and last but not least – 3 quality presentations.

Photo: @Filmaster

Sotrender gets 400k EUR investment to drive international expansion

Sotrender gets 400k EUR investment to drive international expansion

Sotrender – Polish service provider of social media analytics – will get 1.6 mln PLN (ca. 400k EUR) investment for international expansion.

Jan Zając, company’s founder and CEO, and his team decided to partner with Inovo VC backed by Polish entrepreneurs Maciej Duda, Rafał Brzoska and the National Capital Fund. As Jan reports in a blog post, the capital raising was a long and difficult process. The team have met with about 100 VCs in Poland and abroad in the past 2 years. In the meantime Sotrender kept on growing. The company broke even, then reached positive cashflow and eventually posted 1 mln USD revenue.

Currently the growth strategy is focused on inbound marketing sales .

“Excellent sales result have increased the valuation of the company. In the meantime we have also validated our vision, growth strategy and understanding of markets where we want to take on competition. Honestly speaking, only in the recent months I have a feeling that we know what and how to continue. Does this mean we are not a startup anymore?”– Jan sums up in the announcement.